Editorial Type:
Article Category: Research Article
 | 
Online Publication Date: 01 Jan 2013

Establishing Market Values for Brands, Trademarks and Marketing Intangibles

Page Range: 47 – 56
DOI: 10.5791/0882-2875-15.2.47
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Copyright: © 1996 American Society of Appraisers

Contributor Notes

Weston Anson is Chairman of Trademark & Licensing Associates, Inc., a licensing/consulting firm specializing in trademark and *opyright licensing, valuation and expert testimony. The firm has offices in LaJolla, New York, Charlotte and London.

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