Editorial Type:
Article Category: Research Article
| Online Publication Date: 01 Jan 2013
Establishing Market Values for Brands, Trademarks and Marketing Intangibles
Establishing Market Values for Brands, Trademarks and Marketing Intangibles
Page Range: 47 – 56
Copyright: © 1996 American Society of Appraisers
Contributor Notes
Weston Anson is Chairman of Trademark & Licensing Associates, Inc., a licensing/consulting firm specializing in trademark and *opyright licensing, valuation and expert testimony. The firm has offices in LaJolla, New York, Charlotte and London.