Fair Market Value vs. The Real World

Z. Christopher Mercer, ASA, CFA, is chief executive officer of Mercer Capital headquartered in Memphis, Tennessee. He has held numerous positions in the American Society of Appraisers and is currently a member of the Editorial Review Board of the BVR.

Terry S. Brown, ASA is senior vice president of Mercer Capital. She currently serves as ASA's State Director for Tennessee.