Marketability Discount Analysis at a Fork in the Road

Z. Christopher Mercer, ASA, CFA is CEO of Mercer Capital. He is author of Quantifying Marketability Discounts, and has contributed several articles to Business Valuation Review. He has served on the Business Valuation Committee and currently serves on its Standards Sub-Committee

Travis W. Harms, CPA is a Senior Financial Analyst at Mercer Capital. He holds an MBA degree from St. Louis University.