Abstract

The individual customer accounts associated with customer relationship intangible assets represent a grouped population where the application of mathematical techniques can be used to describe customer population life expectancy. Statistical methods founded in actuarial science and reliability engineering recognize the retirement and life expectancy dispersion inherent in customer populations when estimating population life characteristics. Statistical techniques that measure customer retirement behavior are useful in portraying customer population life expectancy, while recognizing the specific variability of life characteristics among individual customer accounts.