If the methodology selected reflects the interests of both the willing buyer and seller, the resulting lack of marketability discount for a specific firm may still be high, regardless of the size of the benchmark average discount based on restricted stock data.

The purpose of this column is to provide for an exchange of ideas among business valuation professionals regarding issues that can be difficult to address in written reports, in discussions with clients, and in testimony in deposition or trial. Opinions expressed in this column may or may not concur with those of BVR's Editorial Board.