As the holiday season approaches, it’s a time for reflection, connection, and, most of all, goodwill toward others. Goodwill, as a concept, extends beyond just a seasonal sentiment; it is a fundamental human principle that has been discussed and celebrated throughout history. The idea that we should act in ways that benefit the common good resonates deeply in both personal and professional spheres. In fact, when we explore the historical underpinnings of goodwill, we find that the concept has evolved significantly over time, especially in the world of business.

In business, goodwill takes on a more formal and specific meaning.